Jesi, Italy (June 7, 2007) -  New Holland has reached an impressive milestone with the production of the 500,000th tractor at the brand's Jesi plant in Italy, which produces utility and speciality tractors for 86 markets around the world.

"Half-a-million tractors rolling off the production line since tractor assembly began in 1986 is quite an achievement,” said Simon Thornton, New Holland Vice President Global Marketing. “Jesi has a vast amount of expertise in tractor production. Today, the plant can build tractors to 6,500 distinct specifications providing a choice for New Holland customers.”

	New Holland dealer Nicholas Cazottes and his customer, Jean-Joel Vabre, the proud owner of the 500,000th tractor produced by the Jesi, Italy, manufacturing facility.

For the North American market, the Jesi manufacturing facility produces the TL-A and TN-A Series utility tractors, New Holland’s new TDD Lean & Mean line of economy tractors and the specialty line that includes the TDD high-clearance model, and TK-A, TN-V and TN-F vineyard and orchard tractors.

The 500,000th Jesi tractor is a TL90A purchased by livestock farmer Jean-Joel Vabre, who raises beef cattle in the Aveyron region of France. "New Holland has a reputation for building high-quality tractors and I am proud to own a little piece of their history," said Jean-Joel, who visited the Jesi plant on May 18 for a special ceremony to receive his new tractor from Carlo Lambro, New Holland Vice President for Sales in Europe.

Employing more than 900 people and producing 16 different ranges of tractors between 50 hp and 100 hp, the Jesi plant exemplifies New Holland's approach to providing quality machines that meet the customer's exact requirements. A rigorous quality program randomly selects two percent of each day’s production to undergo a full quality audit, in addition to the quality production testing every model receives.

New Holland has seen its investment in quality and product choice reap rewards, with the brand reporting a strong performance in the first quarter of the year, with global sales of its tractors increasing by 10%, as well as achieving record sales in North America during March.

"New Holland is a worldwide brand, and the investments we have made in improved service, support and product quality has benefits for all our customers," said Thornton. "Quality, reliability and productivity are the core values on which we have developed the widest range of products in the industry, and this is recognized by farmers and contractors in every sphere of farming."

New Holland is a world leader in agricultural, utility and construction equipment. New Holland sells and services an innovative and diverse line of agricultural and utility equipment, including a full line of tractors as well as hay and forage equipment, harvesting, crop production and material handling equipment.

Sales, parts and service are provided to customers by New Holland dealers throughout the United States and Canada. There are more than 1,100 New Holland dealerships located throughout North America.

For more information on New Holland products, contact your local New Holland dealer or visit the New Holland Web site at www.newholland.com/na.