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From the very moment the New Holland BR Series balers were
unveiled last year, it was quite clear the new line of round
balers would improve performance, not only for the hay and
forage producer, but also for their livestock. That’s
expected, since New Holland has a legacy as the premier
provider of hay and forage equipment.
But now, the National Cattlemen’s Beef Association
(NCBA) is presenting a new challenge to the BR Series’
capabilities: they’re calling on the new baler to help
further improve the performance of the NCBA membership drive
during 2003. While there is little doubt that the membership
drive will be anything less than successful, the NCBA wanted
to add an extra special incentive for good measure.
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U.S. Secretary of Agriculture Ann Veneman
and New Holland representative Dean Morrell pose
with the New Holland BR round baler. A years free
use of two of these balers will be awarded in the
state affiliate membership drive.
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So, during the 2003 Cattle Industry Convention and Trade Show
in Nashville, the NCBA announced a partnership program with New
Holland to offer a year’s use of two BR round balers as prizes
in a contest to help boost NCBA membership among state cattle
association affiliates. Any state affiliate that increases its
NCBA membership numbers by 10% over the previous year, or who
increases their NCBA membership revenue by 10%, will be placed
in a drawing to win the year’s use.
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Some 6,000 beef producers and supporters attended
the January 2003 Cattle Industry Convention and Trade
Show in Nashville, TN.
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Currently, NCBA consists of about 33,000 individual members,
45 state cattle associations and 17 national breed and industry
organizations. Together these organizations represent more
than 230,000 cattle breeders, producers and feeders. But
there’s plenty of room for more, leaders say. The power
of a strong membership will strengthen the NCBA’s role
as the marketing organization and trade association for
America’s cattle farmers and ranchers. As a consumer-focused,
producer-directed organization, the NCBA advances the economic,
political and social interests of the U.S. cattle business.
The state affiliate drawing for each New Holland BR round
baler will be held at the 2004 NCBA Annual Cattlemen’s
Convention in Phoenix, AZ.
To join NCBA contact your state affiliate or call (toll
free) 866-beefUSA (866-233-3872).
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