The newest CNH Capital products are highly flexible, so customers can better manage cash flow through the seasons. "This fall, we're introducing a new credit product designed just for large-scale farmers," notes Taylor. "Our product will cover everything you need to be productive and successful — such as parts and service, seed, fertilizer, and pesticides."

The same people you've come to trust as your equipment financing partners will continue to serve your needs, adds Taylor. "This isn't a merger of two finance companies — so customers shouldn't be concerned over service disruptions," he says. "Strong business relationships will continue to be the key to our success — relationships that have remained solid throughout the agricultural industry's business cycles."

The new name reflects the financing company's strong connection to CNH — a global leader in the agricultural and construction equipment industry — as well as the growing importance of financing to our customers and dealers. CNH Capital is positioned in the market as the preferred brand for financing New Holland equipment.

"We plan to build on the successes and strengths of the New Holland Credit brand," says Taylor. "We're establishing a strong identity in the markets we serve, and we're focusing our efforts on product and service improvements. Ultimately, we want to become your preferred equipment financing partner."